Jillian Michaels is set to promote her much loved tennis shoe by K-Swiss. Click HERE for your sneak peak of her long-standing FAVORITE work-out shoe.
She comments on Facebook,” I forgot to mention that I closed a deal with K-Swiss!! I have been ranting and raving about loving their shoes and so they offered me the ability to develop my own line of athletic wear (think performance and lifestyle) and endorse the Tubes kicks I have been obsessed with. Yay. Hoping to have clothes out by spring of… 2011!”
The LA Business Journal reports, “K-Swiss Inc. on Monday said it had signed a global multi-year endorsement deal with “Biggest Loser” TV fitness trainer Jillian Michaels.
Michaels, a New York Times list best-selling author with a growing number of product endorsements, will represent the Westlake Village athletic shoe maker at promotional events. She also will help develop a product line for K-Swiss’ California Sports brand.
Michaels already had been wearing the company’s Tubes Run 100 shoe on television appearances this year prior to the endorsement.
“As a California native, she has built a successful career around helping people celebrate a healthy, active lifestyle,” said Executive Vice President David Nichols in a press release. “We share the commitment and passion for helping others to reach their personal best, and the fun that goes along with it.”
Shares were up 11 cents, or 1 percent, to $10.37 in midday trading on the Nasdaq.”
Jillian is no stranger to product endorsements. Among others, she is already promoting her Wii fitness program. The reviews of the 2009 version were not great, but the Amazon reviews of the 2010 version are exciting!
Amazon Reviewer Stacy Hawks says:
“This game is definitely not for someone who isn’t serious about losing weight. Jillian Michaels has some amazing workout routines that really get your heart going and your muscles working. I’ve had it for three days now and can tell you its worth the money. Although the balance board is optional I would suggest having one because a lot of the other exercises require it and it acts as a scale that weighs you. You can even set up your own routine calendar and follow Jillian’s diet tips and work out suggestions. Great game. I like it.”